Auburn Montgomery Library

SRDS Nielsen Segmentation & Market Solutions (formerly Local Market Audience Analyst)

Nielsen Segmentation & Market Solutions is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Provided by the Marketing Department, AUM College of Business.  Subscription provides access ONLY to Nielsen Segmentation & Market Solutions. 

This resource REQUIRES the use of Internet Explorer 9 or below.  Users must add to their list of sites run in Compatibility View.

Access Information
Off-Campus Access